Online drives new attitudes towards free in publishing

Publishers must stop looking at free as a threat to their business, industry experts urge. The cost of creating content remains high, and publishers still fear losing the money invested in the production process. This is a mistake, says founder and CEO of Accent Press, Hazel Cushion. The Wales-based independent publishing house, set up in Cushion’s living-room in 2003, has thrived on content offered for free.

“We decided early on to focus on low production cost e-books, which hardly anyone did then. Our first success story with free was Christina Jones’s Tickled Pink. We acquired and re-jacketed the novel, which was 8 years old, and offered it for free on Kindle.” The chick-lit novel was marketed aggressively in July, the prime time for light holiday reading sales. Accent Press took advantage of Amazon listing free and paid e-book downloads in the same chart, a practise the company has since dropped. “Tickled Pink shot up to number two on the combined downloads list with 17,000 dowloads, then took over Fifty Shades of Grey to become the most downloaded book on Kindle.” Continue reading